The assignment was to create a series of bottle labels - both clearly distinct and related to each other.
Who are you, when you get drunk ?
When we drink alcohol, we tend to change our personality a bit and fall into specific roles - or drunk archetypes.
Like e.g. becoming overly emotional about everything or suddenly wanting to start a fight with everyone.
So I thought, what if you put these drunk archetypes on bottle ?
After listing drunk archetypes, I picked out six which I then named by using wordplays on typical Danish expressions or sayings about people.
E.g. "Klods Hans" [Blockhead Hans] becomes "Slås Hans" [Fighting Hans] to fit with the aggressive drunk archetype.
MOOD
BOARDS
Font try-out
Color palette
Character description
Atmosphere reference photo
Alcohol percentage, type and flavour.
SLÅS HANS
The one who is aggressive, always ready to fight or set the house on fire.
Powerful, sharp and energetic drink.
ÆDE DOLF
The one that can aways be found in the kitchen or with a chips bowl in hand.
A sweet and satisfying drink.
DANSETROLDEN
The one keeping the dance floor alive all night - energetic and playful.
A refreshing, bubbly, and fruity drink.
TUDEMARIE - TUDEMIKKEL
The one who gets emotional and are either thankful, nostalgic or sad about their life.
An intense, deep and bittersweet drink.
LIDERLIGE LIS
The one that gets super drunk and sensual and is ready to jump on anyone.
An exotic, warm and flavorful drink.
FLOTTEN REIMER
The big spender who only wants the finest of things - both generous and arrogant.
A dry, sparkly and slightly bitter drink.
7 Labels - 1 Series
Karakter Kocktails
